I am not only speaking for myself, but for fellow photographers and small business owners alike, when I say:
I am incredibly disappointed with the new Facebook business page format. It *seems* like, now that Facebook stock has been made open to public trading, they are reaching for any opportunity to make a quick buck...!!
Facebook has implemented a new feature for us business owners: 'Promoted' posts. I can pay either $5 to reach a total of 1,500 of my ALREADY EXISTING fans, or a 'mere' $10 to reach a total of 2,700 people. Again, these are people that have already 'Liked' my page and appreciate my work.
Facebook works on an algorithm. For example, each of my posts only reaches roughly only 16% of my fan base (1,972). "Promoted posts" only increases the likelihood of each of my posts being seen by my fans in their news feed, unless they go directly to my page. How is this fair for small business owners trying to reach people on a "free" network?? Well, I guess that old quote my dad used to say is true..."Life's not fair".
Well, I don't think that's how it should be, do you? I would love to hear what others think about this new change & how it will, in turn, effect marketing for each of us. Who would like to write a personal note to Mr. Zuckerberg, because I sure as hell would love to right about now...
Natalie Bee is a Spokane, Washington-based Birth Doula and Photographer, a mother of four willings, and a PNW native.